True Slant

When I was at AOL I had the pleasure of working with some really smart people. One of these people was a guy called Lewis Dvorkin, the head of AOL News. Lewis got news, he lived it, but also totally understood how to serve it up to people online. We had a tool at AOL called Omniture, which could show you who was clicking where on a page, and in Lewis's case, which story, which lead, picture or DL (dynamic link) was working. Lewis studied these results religiously, and could show you how the phrasing of a headline of a story would get more clicks that another. Lewis's new venture is True/Slant (www.trueslant.com), a very clean, unique way of delivering news, from opinionated journalist bloggers, who also interact with the audience reading their posts. It's a great idea, and as ever Lewis is right on target. Now he has another smart guy from AOL Dave Cautin working there, I can only imagine the business and dollars will follow. It's a great idea, check out the site, it's really worth a bookmark.